Marketing through photo activation

Marketing today is not what it used to be. There are so many different channels to consider – can – and how do you choose the best techniques that work for your business?
One of the trending marketing solutions is photo activation, but what does that entail?  

The purpose of photo activation

Just like all other forms and means in marketing, photo activation aims to increase engagement with your brand. You ensure that your product or service is talked about and shared through as many different channels as possible. With photo activation, you primarily use social media channels.

Sharing on a daily basis

It has become a daily activity: sharing photos and images on social media. Many companies focus on social media marketing. It is a highly effective and especially measurable way to connect your customer and target audience to your brand.

Photo activation focuses on building an interactive relationship between a brand and a target audience by allowing the latter to experience a unique and unforgettable brand experience. You can organize this experience in various ways, but the idea behind it is always that (potential) customers have an interactive and real experience with your brand.
Because customers experience this in real life, they are more likely to be loyal to your brand.

Benefits of photo activation

Photo marketing or photo activation is an accessible way to engage in marketing. It is cost-effective and relatively simple. At the same time, you provide your audience with a photo experience they will not forget. Another major advantage is that with the help of photo activation, your brand will quickly spread via social media. The reach becomes very large quickly.

Photo activation: an example

But what exactly does it entail? The fact is that you can implement photo activation in many different ways. For example, Specsavers created a successful photo activation. Their customers had the chance to have their photo taken while shopping. These were then used in the on-site campaign. Specsavers focused on "bringing people together." They did this by encouraging people to capture a "moment of closeness" at the photobooth. These photos were then beautifully displayed on large screens and in a physical mosaic wall. This motivated other shoppers to also have themselves captured on image. The photos were shared via the Specsavers company page on Facebook.
To further increase engagement, the company also linked a contest to it.

As a result of this action, many people also shared their photos via social media, which provided Specsavers with extra traffic to their Facebook profile and their website.

What photo activations are there?

All our products on the website are available for photo activation. Each product has different sharing options, so which solution you choose depends on what you want to achieve with it.

Greenscreen photography

This photo solution is suitable for marketing in a specific theme. Do you want to give your customers (the illusion of) an experience they would otherwise never have or with unique content? Then choose a greenscreen photobooth.

Photobooth or photo mirror

With a photobooth or photo mirror, not only static photos are possible, but also videos, GIFs, boomerangs, or other moving images. Are you going for photo activation on a trendy platform like Instagram or TikTok? Then opt for a social photobooth.  

Mobile Photobooth

Do you have a target audience that doesn't really approach you out of their own or out of curiosity? A hostess with a mobile photobooth is the solution. He or she kindly encourages people to have their photo taken and can also suggest sharing the photo via social media.

Good luck!

How you bring about the photo activation or with which solution you work doesn't matter. The fact is that it is hip and trendy, and as a company, you should take advantage of it NOW to give your brand the visibility and recognition it deserves.

Would you like to start with photo marketing as a company, but are unsure which resources you can use? Give us a call, and we will gladly help you get started with the possibilities of our photobooths and photo activation solutions!