You pay a freelancer monthly to get the SEO on your website perfectly in order, and that person also ensures that a new social media post for your company goes online daily. Or you have spent a ton of money on an online course that explains how to use your social media for your company's marketing. All euros that have had some effect, but if you're honest, you expected more value for your money. And we haven't even talked about the time you spend on your business social media profile yourself…
Looking for a time- and money-saving solution, the photobooth comes into view. In exchange for a small investment, you save yourself a lot of work énd the cost of an online marketer.
No more expensive and time-consuming marketing initiatives: when purchasing a photobooth, you invest a minimum amount of money, but you get a maximum of marketing and promotion out of it! How, you wonder… we explain it to you in detail in this article.
Do you remember those photo booth machines in train stations or other public places where you could take a photo for a few guilders? The photobooth has its origins there. Nowadays, it's no longer such a bulky booth that can't be moved, but there are many modern variations on the traditional photobooth.
Also, the photos are no longer printed instantly like back then (it is an extra option that can be added), but everything is done digitally. The photo is sent to your customer via email or mobile.
The great thing about a photobooth is that people of all ages can use it. Its operation is self-explanatory, so both young and old immediately understand how it works. Moreover, it acts as a kind of "natural trigger": the laughter coming from the photobooth sparks curiosity, and before you know it, people are lining up to try it themselves.
A photobooth provides a burst of fun: trying something new with a group and waiting for the flash, it's an exciting moment that results in pure fun! Your company will be remembered as the place where life is beautiful.
Buying a photobooth for your business - whether it's a company, store, restaurant, escape room, bar, or any other type of business – adds an extra fun factor. You offer your customers a fun experience, but for you, your photobooth is the Superman of your (online) marketing. Beneath that red cape of fun, there lies a wide range of advertising and marketing opportunities. It links to your social media profiles, you can easily expand the addresses for your newsletter, and the image of your company gets a boost.
“Superman Photobooth” is spreading rapidly! A photobooth is a quick way to ensure that your company appears on various social media profiles. The photo, branded with your logo, is digitally sent to your customer. Your customer shares it via WhatsApp and on their social media. Your customer's friends will eagerly click through to your profile.
Moreover, it's not just a single post: everyone who takes a photo with the photobooth and shares it contributes to the continuous stream of content on social media. Your company is continuously tagged and linked, which leads to extra likes and shares on your socials. The algorithm cannot ignore the extra traffic to your profile.
On top of that, you save extra time because it's your customers who are taking care of your social media posts. Convenient, right?
Precisely because of the many newsletters in the inbox, more and more people are reluctant to give out their email address because that's even more reading material… with the photobooth, you give your customer something in return for their email address and that is appreciated. They take a photo at the photobooth and enter their email address so the photo can be sent… you get extra people on your mailing list.
For entrepreneurs with a business that has a showroom where people can walk through and look at all the setups that have been made, it's easy to keep customers lingering for a long time. However, if you have a business where people come for entertainment (an event hall, bar, or ... for example), then every extra quarter hour is important. The longer customers stay in your establishment, the more consumptions are taken or the more money is spent.
You can easily extend this stay by providing (even more) entertainment. Make sure your photobooth cannot be ignored and add a bunch of props so your customers can enjoy themselves in various poses and costumes. The more customers can enjoy themselves, the longer they will stay.
You are looking for a good restaurant. You can't tell how the food tastes from the website. No matter how nice it looks, if the food isn't tasty or the service isn't friendly, there's a very high chance that customers will come once and never return.
You also don't base your choice of a restaurant and many other things on how their website looks, right? You listen to stories from colleagues, neighbors, friends… and for your own business, those are the references you want. Since time immemorial, word-of-mouth advertising has been the most powerful marketing method.
The photos from your photobooth are widely shared on social media and via WhatsApp to friends. The atmosphere looks fun, smiling faces in the photos… with such photos, potential customers immediately see how fun it is with you. Admit that you can't deny this is a very good form of word-of-mouth advertising!
Running a business, keeping your accounting up-to-date, putting out small fires… having your own business takes a lot of time. On top of that, there's maintaining your social media because all your competitors are doing it. You can't fall behind. One competitor posts three things daily (where do they find the time) and for another, social media is still uncharted territory. Yet another, and maybe you too, spends a fortune on online ads but doesn't gain a single customer from them.
What if you could outsource this task to someone else? Even better: what if you could outsource this task to your visitors? Social media then becomes not a must, but a pleasure for you! You will see how positive online presence is without having to spend hours on it. Because your visitors share the photos taken at your location, they unconsciously boost your social media engagement. People talk about you online, and so you leave - without doing anything yourself – a hint of your business's essence on the socials.
Simple, yet effective!
As you can see, buying a photobooth only brings advantages! Do you still have doubts or questions that you would like to have answered first? Do not hesitate to contact us and we will be happy to assist you.