Capturing Superpowers

On Wednesday, June 17, the stadium of Excelsior Rotterdam was transformed into one big adventure full of games and challenges for the Superpower Day of Kinderpostzegels. The goal? To ensure that all children from group 5 up to and including the first year of secondary school – with and without disabilities – can participate together and discover their own superpower. As a regular partner of Kinderpostzegels, Hallmark is always present at the Superpower Day, which is organized in a different city in the Netherlands each time. Our task, following our many successful collaborations in previous years, was to deliver a flawless and lightning-fast photo activation.

For this event, we set up a complete photo studio on location, including an event photographer. To make the experience even more fun for the children, they could choose from various large, eye-catching props to pose with in the photo. As soon as the photo was taken, it was printed instantly from our high-speed printer.

At a dynamic and busy event like Superpower Day, smooth flow is crucial. At a rapid pace, we managed to get hundreds of children smiling in photos, without compromising the quality of the interaction or the print. Hallmark immediately provided the freshly printed photos with a beautiful frame. As a result, every child walked out at the end of the day with a tangible and cheerful memento of an unforgettable day.