Greenscreen photo booth with catwalk for Wecycle

Sustainable memories captured with innovative AI technology

At the Huishoudbeurs in the Amsterdam RAI, everything revolves around experience. On behalf of Wecycle, we set up an interactive photobooth activation that perfectly matches the brand’s modern, sustainable vision. Not an old-fashioned setup, but a high-end experience where visitors are literally in the spotlight.

The Technology: AI Magic Background Removal

The days of awkward green screens on the exhibition floor are over. For Wecycle, we used AI Magic Background Removal. Thanks to advanced AI software, the background is removed in real time and replaced by a digital Wecycle environment, without the need for a physical greenscreen. This allows the photobooth to blend seamlessly into the beautiful design of the exhibition stand.

The Experience: Shine on the Catwalk

Visitors are invited to walk the catwalk and strike their best pose. The photobooth, fully branded in Wecycle style, captures the moment, after which the photo is immediately printed as a tangible keepsake. The result? A unique interaction, a smile on the visitor’s face, and a huge boost for Wecycle’s brand awareness on the exhibition floor.

• Location: Huishoudbeurs, Amsterdam RAI

• Technology: AI Background Removal (Greenscreen without green backdrop)

• Output: Instant prints & digital activation