LEGO® Bloom Bar Amsterdam

When LEGO® opened the doors to the exclusive Bloom Bar at the Rokin in Amsterdam, the goal was clear: to create an unforgettable, tactile experience centered around the popular Botanical Collection. For this four-day event, we joined forces with LEGO's brand experience agency and their set builders.

The Challenge: Technology Meets Design

With a brand like LEGO®, visual presentation is everything. The set builders created two stunning photo booths that blended seamlessly into the botanical style of the pop-up bar. Our task was to transform these unique shells into high-end, flawlessly functioning photo booths.

Our role in this project:

• Full Tech Integration: We integrated the complete hardware into the custom-made housings, including professional lighting, touchscreens, and high-speed printers.

• Custom Software: The interface was fully tailored to the Bloom Bar’s branding for a consistent brand experience.

• Operational Peace of Mind: Throughout the four-day event, our professional hosts guided visitors, ensuring a smooth flow and making sure every guest left with a physical memento.

Why This Works for Your Brand

This project perfectly illustrates what we stand for as a photo booth partner: we don’t just provide standard photo booths; we provide technical solutions for creative concepts. Whether it involves a fully custom-made set or complex technical integration, we ensure that the technology enhances the creativity.

"The strength of the Bloom Bar was in the details. By invisibly yet effectively integrating our technology into the client's decor, we created a magical moment for the visitors."

Have a Unique Concept in Mind?

Do you have a special set, brand experience, exhibition, or any other brand activation where standard solutions aren’t enough? We would love to brainstorm with you on the technical realization of your creative vision.