Photo Column Sculpted by Aimee

Client: Sculpted By Aimee, an award-winning makeup brand known for its high-quality beauty products and innovative approach to cosmetics.

Challenge: Sculpted By Aimee wanted to not only stand out with their branding during busy events but also activate visitors to spontaneously create user-generated content (UGC). The goal was to enhance the brand experience and generate hundreds of authentic social media posts without direct guidance from the brand itself.

Our solution: We placed fully branded, eye-catching photobooths at strategic locations during events. These photobooths were attractively designed, easy to use, and fully aligned with the Sculpted By Aimee brand style. Visitors were thus invited to create fun, authentic photos and videos, which they then spontaneously shared via their own social media channels.

Result: Each event resulted in hundreds of unique posts and stories, entirely created by the visitors themselves. This spontaneous and authentic content led to a wide reach, strengthened brand loyalty, and increased visibility of Sculpted By Aimee on social media.

Highlights:

• Complete branding and integration of the brand style
• Active stimulation of user-generated content (UGC)
• Measurably higher engagement and social media presence