Photo Mirror Fashion Showroom

In the showroom of Summum Woman in Amsterdam, we placed a photo mirror for 2 months, fully equipped with custom branding. During this period, retailers came to select and try on the new collection. They could capture their visit to the showroom at the photo mirror, preferably, of course, in an outfit from the new collection.

This photo, featuring a magazine cover overlay in the Summum Woman style, could be shared with the customers of their own store. This way, the retailer has something fun to share with their customers, and Summum Woman suddenly gains much more exposure on social media, within the target audience that wears their clothing.

The retailers naturally received a printout to take home.